Elesia Seltzer
Branding, Packaging, Campaigning
After a year of working at a liquor store, I learnt just how challenging taking drinks out of cartons can be. Elesia is designed to not only stand out visually, but also be practical for use.
This die-cut was crafted with the intention of being sturdy, while also making unpacking super simple.
Designed as a display carton, the playful colours and fresh illustrations are used to catch the eye of young adults, especially those who prefer low alcohol beverages.