Elesia Seltzer

Branding, Packaging, Campaigns

After a year of working at a bottle shop, I learnt just how challenging taking drinks out of cartons can be. Elesia is designed to not only stand out visually, but also be practical for use.

This die-cut was crafted with the intention of being sturdy, while also making unpacking super simple.

Designed as a display carton, the playful colours and fresh illustrations are used to catch the eye of young adults, especially those who like low alcohol drinks.